En tono distendido y cercano Carlos Gutiérrez compartió sus experiencias a nivel internacional con el grupo, planteó reflexiones, respondió preguntas y trasmitió su concepto de una buena comunicación social media.
Para Gutiérrez, que no deja al azar el más mínimo detalle, es fundamental establecer un objetivo estratégico, saber qué es lo que se quiere trasmitir en redes sociales y planificar. El análisis sistemático y continuo evalúa si las acciones están funcionando.
Agradecemos su inestimable aportación al Máster Social Media Álava que se une a la del resto de profesores que recibimos cada semana con el denominador común de explicar desde la experiencia profesional que atesoran en sus campos.
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