La sesión final de Cristina Juesas en el Máster Social Media Álava estará dedicada a cómo prevenir y gestionar de manera eficaz una crisis en redes sociales. El jueves 16 de junio Juesas hablará de reputación digital, analizará casos prácticos y dará las claves para ocuparse de un aspecto fundamental en la gestión social media. consultora en Comunicación iniciará el viernes 11 de marzo el módulo II “Fundamentos de Comunicación en entornos social media”. Cristina es organizadora del TEDxAlmendraMedieval de Vitoria/Gasteiz, ha sido responsable de comunicación del Campus de Excelencia Internacional de la Universidad del País Vasco/Euskal Herriko Unibertsitatea, ganadora de un premio Bitácoras a Mejor Blog Cultural de habla hispana y autora de la Guía de Usos y Estilo en Redes Sociales del Gobierno Vasco y de la Guía de Usos y Estilo en Redes Sociales de la Universidad del País Vasco.
Cristina Juesas, profesora del Máster Social Media Álava
El viernes 17 de junio la cita será con el coordinador de este programa formativo, Ibón Berra, scon una sesión sobre medición de resultados, cálculo del Retorno de Inversión (ROI) y elaboración de informes social media. Berra es socio fundador de la agencia Despunta Marketing especialista en SEO, analítica web, organizador del congreso de herramientas social media Trending Tools y docente de los programas formativos de AERCO-PSM.
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